If you owned a chicken store, you would probably sleep on a twin over full bunk bed that is in the shape of a chicken. These types of twin over full bunk beds would be great for promotion as people do not expect to see chicken sleep on a twin over full bunk bed in their daily life. Sure, you would expect a large chicken adult costume on Halloween, but would you expect it on a regular Friday? And if you saw this chicken jumping up and down outside, you would wonder what this large chicken was trying to do. You would look around to see if this large chicken was related to anything, which would lead you to see the chicken store. Having seen the chicken store, you would wonder what types of chicken they would have. In the end, the chicken store owner wins because the chicken mascot got your attention on a regular day, a day that wasn’t related to chickens, and make you think of chickens and that chicken thoughts on that particular day tied to the chicken owners store. You might even drive into the chicken store to see if there was any chickens that you would want to buy. Which you might and which you might not, but still you will remember the chicken store.