January 4, 2009

Droog Creates Hip Contemporary Lighting From Reusables

Tejo Remy brings a hot, new feel to reusable, everyday castaways, turning each one into a unique work of art. The Dutch designer pairs with Droog, an Amsterdam based company to dazzle the international crowd with fresh, green contemporary lighting ideas, breaking ground for lighting design as you have never known. Whimsical and modern, recyclables are turned into grace and prose, as only artist Remy can do.

The famous Milk Bottle light, by Remy, invokes a simple sense of 50's-era nostalgia. This striking product can be manipulated into a variety of lighting solutions. Capable of changing perspective wherever they are utilized, these lamps can both charm and inspire our personal living spaces. The single Milk Bottle lamp hangs independently, casting a subtle glow. The Droog Milk Bottle Chandelier is a collection of twelve individual bottle pendants, combined into one unusual light fixture. The modern chandeliers work best in spaces that echo their shape, mainly hallways, dining rooms or above kitchen islands.

Fifteen year old Droog has been making a difference with green innovative products in style and purpose and was once again a popular choice at this year's 'A Touch of Green', held in Milan. A company demanding a change without compromising style, Droog is based in Amsterdam but has independent designers as well as clients all over the world.

As a design collective, Droog expertly taps the talent of other talented young designers including Rody Graumans. Selected for inclusion in Droog's first design collection, Graumans' 85 Lamps Chandelier was also chosen for the permanent collection of MoMA as a testament to its design ingenuity, economy of form and minimalist aesthetic. Comprised of a simplistic array of 85 individual 15-watt bulbs and a bundle of black cords and sockets, the collective effect of these simple bulbs is a stunning display of light. Used in many museums, this timeless piece can also serve as an amazing contemporary addition for the living room or dining room with its splendor.

With his striking background in environmental and industrial projects, another noted designer, Arian Brekveld, contributes to the Droog lighting line with the Droog Soft Hanging Lamp. Brekveld's use of flexible PVC turns a seemingly traditional lamp into a safe and soft modern object, never one simulating what most of us consider as plastic. Formed as a tasteful globe, the material leaves any guest guessing as to its material.

Illuminating the way into a green future with astounding new talent makes Droog a leader in modern lighting. Having the foresight since 1993 to see a need for change, they are far ahead of many designers in preserving our world with beauty and style.

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